H.E.R sells her music through the particular use of colour and style. Most of her artwork has meaning which is a common aspect for the R&B genre, having a 'narrative'.
GOLD [connotations]
Extravagance
Wealth/Riches
The colour gold is a warm colour that can be either bright and cheerful or somber and traditional.Illumination, love, compassion, courage, magic and wisdom.
Sparkle, glitz and glamour.
- The typography is thin lined and fairly simple.
- The wording on the digipak is in capitals to bring attention to the artists name.
- There is a soft white glow around the artists name to emphasise it. White also connotes to illumination therefore, the artist is trying to be seen and noticed to her audience.
- The digipak is simple yet effective. This is similar to her song titles which are very straightforward and short.
SILHOUETTE
- The silhouette of the artist is efficacious. The black contrast with the gold and white is very bold and outstanding. The way she is standing is not provocative therefore, this reflects her as a person being fairly reserved. The artist has never made a music video and seems to not like showing her face therefore, the silhouette represents much more than just being bold and eye catching.
- Altogether the colours and shades work well together specifically highlighting the gold. Gold is over represented in the R&B genre as it connotes to wealth, and most R&B songs are about money.
Some artists prefer doing a photography shoot for their album cover, whereas others prefer to have animated, drawn or artistic images that convey a message to their audience about the music on the album. I think both are as effective, however, since I am producing an R&B song I will need to look more into album covers of that genre so I can understand more about the effects, colours and style of the digipaks.
H.E.R promotes her music primarily on social media including Twitter, Instagram and Facebook. This is becoming a more popular way of targeting an audience because most of the younger generation have an account on these various social media websites. Since H.E.R does not like to reveal her face, she prefers to hide behind the screen and connect with her audience that way.
TWITTER:
The diagram above shows how H.E.R promotes her music through Twitter, cleverly connecting to a large audience. Her account is public to those who do not have an account on Twitter, therefore, anyone can access her page to see what she has been posting.
FACEBOOK:
The diagram above shows how H.E.R promotes her music through Facebook which again connects many people as Facebook is one of the most used social media sites. (See post about the different social media sites).
INSTAGRAM:
H.E.R promotes her music primarily on social media including Twitter, Instagram and Facebook. This is becoming a more popular way of targeting an audience because most of the younger generation have an account on these various social media websites. Since H.E.R does not like to reveal her face, she prefers to hide behind the screen and connect with her audience that way.
TWITTER:
The diagram above shows how H.E.R promotes her music through Twitter, cleverly connecting to a large audience. Her account is public to those who do not have an account on Twitter, therefore, anyone can access her page to see what she has been posting.
FACEBOOK:
The diagram above shows how H.E.R promotes her music through Facebook which again connects many people as Facebook is one of the most used social media sites. (See post about the different social media sites).
INSTAGRAM:
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